“For our brand, it’s vital to be able to get the product in front of dealers to be sure they can appreciate all the features, details, and ride. A well-attended in-person event is always preferred so The Big Gear Show caught our interest immediately. Deer Valley is a great place in so many ways and we’ve had great results there with Lance in the past so the opportunity to have more personalized sessions with retailers is exciting and we’re looking forward to seeing everybody.”

Steve Boyd
General Manager - North America | Tern Bicycles
“Diamondback is excited to attend The Big Gear Show in 2021. We see this as an opportunity to interact not only with media, but also with retailers. It’s rare that we have an event where we can solely focus on these two, very important, groups and we plan to take full advantage of the event and its venue to showcase our products”

Jill Nazeer
Director of Marketing of Diamondback Bicycles