Deciding what to stock in your retail store has always been a mixture of art and science, an amalgamation of past sales data, a forecast of future trends, and an interpretation of what your customers want now and next. The pandemic’s effect on supply chains and consumer behavior have added even greater uncertainty about planning for inventory levels, product availability, and consumer demands. As you… Read More »Keys to Evaluating Outdoor Products
Outdoor gear is meant to be used outside, so why do we keep gathering in convention centers with artificial lighting and climate control to discover new products and build the relationships that keep our industry thriving? The disruption caused by the pandemic in 2020 gave us the opportunity to re-examine everything about The Big Gear Show, right down to challenging the use of a traditional… Read More »Why The Big Gear Show is Going Outside
Nisa Meineke Joins The Big Gear Show as Marketing and Project Director PARK CITY, UT (February 24, 2021) – The Big Gear Show is proud to announce the hire of Nisa Meineke, who will serve as the show’s Marketing and Project Director. Nisa brings a decade of digital marketing, brand strategy and project management experience in the cycling and outdoor markets to the newly-created role. … Read More »Nisa Meineke Joins The Big Gear Show as Marketing and Project Director
Media Contact:Alice BakerVerde Brand Communicationsalice@verdepr.com510.504.3504 Utah Governor Spencer Cox Welcomes The Big Gear Show to Park City, Utah PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports nationwide brands and retailers and welcomes them to Utah, highlighting the state’s… Read More »Utah Governor Welcomes The Big Gear Show
What can the bike, outdoor and paddle industries learn from each other? Luckily our own Kenji Haroutunian recorded a podcast with the National Bicycle Dealers Association and discussed these issues at the beginning of the COVID-19 crisis. When COVID-19 hit the US, there was a painful disruption and halt to specialty retailers in all of these categories. The industry was able to get back on… Read More »A Look Back at Cross-Category Learning with Kenji Haroutunian
As we know, endurance sports has seen a huge uptick in new cyclists and runners which has led us to ask the question, are the newbies here to stay? A study was just released from the Department for Transport, National Travel Attitudes Study, which revealed that 94% of survey respondents said they would continue to cycle and walk more once COVID-19 restrictions were removed. “The… Read More »Are Cycling Newbies Here to Stay?
COVID-19 hit the world by storm this year and the retail landscape had to quickly adapt accordingly. When gyms were forced to close down and social distancing practices were put in place, the outdoor industry saw a huge increase in new consumers in the outdoor recreation market. This new growth in the industry provides both opportunities and challenges for retailers. We went to a few… Read More »Five Key Takeaways From the New COVID Retail Landscape