BGS Education Schedule

Trade Show Education: June 8 & 9
Consumer Show Education: June 10 & 11
Education Sessions are located in the 100 Meeting Rooms Near Registration.

Click for (e)revolution Education Schedule

Time	Room 107	Room 109
9:30 – 10:15	What in the World is ChatGPT? How Outdoor Retailers can Use AI to Scale Marketing Productivity	Winning Near-Me Product Searches
10:30 – 11:15	Putting Your Store on the Map: Practical Local SEO Strategies for Brick-and-Mortar Businesses	How To Accept Sales From Brand Websites
11:30 – 12:15	Move Beyond “Checking the Box”: 5 Secrets to Help Your Brand Win with Sustainability	Mindfulness in the Outdoor Industry: Nurturing Wellbeing for Greater Success
12:30 – 1:15	How Click-and-Collect Can Help Your Business Thrive	A Higher Gear: Proven Strategies to Build More Profitable Customer Relationships

Time	Room 107	Room 109
8:00 – 8:45	Accelerating Impact: Transparent Supply Chains with Merino Wool	Winning Near-Me Product Searches
9:00 – 9:45	“We Get Website Traffic, but Shoppers Aren’t Buying:” How to Use Heatmaps to Identify Web Conversion Pain Points	How To Accept Sales From Brand Websites
10:00 – 10:45	What in the World is ChatGPT? How Outdoor Retailers can Use AI to Scale Marketing Productivity
11:00 – 11:45	Inclusion, Innovation, and Accessibility for Brands and Retailers	Mindfulness in the Outdoor Industry: Nurturing Wellbeing for Greater Success
12:00 – 12:45	Get Outside Tour Presents: Built to Move	Trending Shopping Behavior: Why More Shoppers than Ever are Browsing Online and Buying In-Store

*Note: The following session will be NOT be located in the 100 Meeting rooms.

10:00 – 10:45 AM: Why Collaboration is Crucial to an Evolving Outdoors. Location: Collaboration Station, Booth #516

Time	Room 107	Room 109
10:30 – 11:15
11:30 – 12:15	Careers in the Outdoor Industry
1:30 – 2:15	Get Outside Tour Presents: Built to Move	Nature Meditations: Mindfulness in the Outdoors
2:30 – 3:15	Accessing Adventure – Inclusion and Accessibility for People with Disabilities	Saving Wildlife with Denver Zoo
3:30 – 4:15	Intersectional VanLife: Vehicles Bridging the Gap to the Healing Power of the Outdoors	Mother Nature: Your Best Friend
4:30 – 4:15

Time	Room 107	Room 109
10:30 – 11:15	Intersectional VanLife: Vehicles Bridging the Gap to the Healing Power of the Outdoors
11:30 – 12:15	Accessing Adventure: Inclusion and Accessibility for People with Disabilities
12:30 – 1:15	Fossil Fuels: Fabricating a Human Health Crisis	Saving Wildlife with Denver Zoo
1:30 – 2:15		Nature Meditations: Mindfulness in the Outdoors

What in the World is ChatGPT? How Outdoor Retailers can Use AI to Scale Marketing Productivity

Date(s) & Time(s):

June 8, 2023: 9:30 – 10:15 AM
June 9, 2023: 10:00 – 10:45 AM

Location:

Room 107

Session Description:

Artificial Intelligence (AI) is an emerging technology that is quickly becoming essential for marketing, content creation, and day-to-day business operations. In this presentation, you’ll learn how to use ChatGPT (an AI tool) to generate content briefs, create compelling ad copy, identify frequently asked questions, and guide copy creation for your product pages. We’ll also share some practical tips for avoiding common AI pitfalls and making the most of ChatGPT’s capabilities.

Speaker:

Kyle Steffish

WTM Digital

Kyle Steffish

WTM Digital

Kyle Steffish is the SEO & Online PR Lead at WTM Digital. With a rich background in writing and content creation, Kyle has focused the last 4 years on working closely with clients across the country to develop, implement, and evaluate custom SEO strategies. Outside of the office, you can find Kyle hiking in the mountains and paddling the rivers throughout his home state of Pennsylvania.

Winning Near-Me Product Searches

Date(s) & Time(s):

June 8, 2023: 9:30 – 10:15 AM
June 9, 2023: 8:00 – 8:45 AM

Location:

Room 109

Session Description:

With rising shipping costs, more consumers than ever before are shopping locally. Shoppers are turning to Google to search for products in their immediate vicinity, with “near-me” searches increasing 90% year-over-year. In this session, you’ll learn how to utilize these searches to increase in-store traffic and build a new customer base.

Speaker:

Sean Hipp

Locally

Sean Hipp

Locally

Sean Hipp has over a decade of award-winning experience in integrated marketing and advertising. He leads the marketing team at Locally, a company that offers world-class solutions for retailers and brands to convert online-to-offline shoppers. When not working indoors, Sean enjoys time outside, hiking in the Utah mountains with his three dogs and spending time with his two rescued mustangs.

Putting Your Store on the Map: Practical Local SEO Strategies for Brick-and-Mortar Businesses

Date(s) & Time(s):

June 8, 2023: 10:30 – 11:15 AM

Location:

Room 107

Session Description:

This session will provide a comprehensive guide for retailers looking to enhance their online presence through local Search Engine Optimization (SEO) strategies. After defining local SEO and reviewing the current state of search engines, we’ll share practical tips for improving local search visibility using simple onsite and offsite tactics. Attendees will learn how to boost their online visibility and attract more in-store traffic.

Speaker:

Emily Long

WTM Digital

Emily Long

WTM Digital

As WTM’s Lead Digital Strategist, Emily Long brings 10 years of online marketing experience to her work with clients across a range of industries, including the outdoor gear space. Her skillset covers many aspects of organic marketing, with a focus on strategy development, content marketing, search engine optimization (SEO), and conversion rate optimization (CRO). An outdoor enthusiast, one of Emily’s favorite memories is hiking in Acadia National Park during peak Fall foliage.

How To Accept Sales From Brand Websites

Date(s) & Time(s):

June 8, 2023: 10:30 – 11:15 AM
June 9, 2023: 9:00 – 9:45 AM

Location:

Room 109

Session Description:

Shoppers are often directed to brands’ websites when searching for products online. In this session, you’ll learn how online “window” shoppers can become in-store customers by utilizing your real-time inventory, and offering ROPIS- and BOPIS-purchasing options.

Speaker:

Tom Whelan

Locally

Tom Whelan

Locally

A Virginian now based in New Orleans, Tom Whelan joined the Locally team 6 years ago to help with retailer onboarding. During this time, Tom has helped thousands of retailers step into the digital world, list their inventory online, and capture sales from millions of shoppers around the world. Tom has grown Locally’s network from a few thousand retailers to tens of thousands of businesses online.

Move Beyond “Checking the Box”: 5 Secrets to Help your Brand Win with Sustainability

Date(s) & Time(s):

June 8, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

With today’s conscientious consumers, outdoor brands can no longer showcase their products as simply “sustainable.” Oftentimes, companies become mired in the process of effectively marketing their sustainability efforts, either by overcomplicating their messaging, or doing minimal work. In this session, you’ll learn how sustainable goods and practices can benefit your brand, and how to effectively communicate this to your audiences. We’ll challenge the notion of limited actions – such as releasing a single “green” product – and focus on holistic integration and collective impact. Join us to unlock the true potential of your brand’s sustainability practices!

Speaker:

Joel Hartter

University of Colorado

Robb Shurr

Walden Hyde

Joel Hartter

University of Colorado

Joel Hartter is an international sustainability expert with over 20 years of experience across public, private, and non-profit sectors. He has partnered with industry leaders to integrate sustainability into brands, create strategic growth opportunities, and manage risks. Joel has worked with Fortune 500 companies, startups, and non-profits to guide their sustainability and ESG goals. He helps lead the University of Colorado’s professional programs in Sustainability, including the Outdoor Recreation Economy program. Joel is committed to teaching the next generation of sustainability leaders; he instructs over 20,000 students globally each year on sustainability, circular economy, and responsible business practices.

Robb Shurr

Walden Hyde

Robb Shurr is the Co-Founder and CEO of Walden Hyde, a Colorado-based strategy and creative agency supporting iconic active lifestyle and outdoor brands such as Honey Stinger, Klean Kanteen, The North Face, Xanterra, Burley, Prana, POWDR, and more.

Mindfulness in the Outdoor Industry: Nurturing Wellbeing for Greater Success

Date(s) & Time(s):

June 8, 2023: 11:30 AM – 12:15 PM
June 9, 2023: 11:00 – 11:45 AM

Location:

Room 109

Session Description:

The outdoor industry is a demanding and dynamic field, where leaders often find themselves facing high-pressure situations, long hours, and unexpected challenges. The practice of mindfulness helps us to remain centered, focused, and productive during such challenging times. In this workshop, we’ll discuss the cultivation of mindfulness through meditation, breathing techniques, and other practical exercises. We’ll also examine the science behind mindfulness and its impact on well-being, productivity, and overall success.

Speaker:

BGS Education Schedule - Kenya Michelle Jackson Saulters Outdoors

Kenya and Michelle Jackson-Saulters

The Outdoor Journal Tour

Kenya and Michelle Jackson-Saulters

The Outdoor Journal Tour

Kenya and Michelle Jackson-Saulters founded the Outdoor Journal Tour, a health organization that combines outdoor activity with journaling and meditation. Last year, they annexed their programming arm to form a standalone nonprofit, We Hike to Heal, Inc., based on the international outdoor wellness phenomenon of the same name. With headquarters in Atlanta, GA, they’ve hosted 300 events and 7 annual #wehiketoheal campaigns for women. Kenya and Michelle also offer mindfulness consulting for outdoor industry leaders and their staff. Kenya is the author of best-selling outdoor activity companion, The Nature Meditations Deck.

How Click-and-Collect Can Help Your Business Thrive

Date(s) & Time(s):

June 8, 2023: 12:30-1:15 PM

Location:

Room 107

Session Description:

Click-and-Collect software has become a popular e-commerce tool that helps consumers shop with ease and businesses thrive. In this session, we’ll discuss how retailers can better manage customer online orders and the in-store pickup process.

Speaker:

Tom Whelan

Locally

A Higher Gear: Proven Strategies to Build More Profitable Customer Relationships

Date(s) & Time(s):

June 8, 2023: 12:30 – 1:15 PM

Location:

Room 109

Session Description:

On average, a loyal customer is worth 10x as much as their first purchase. In this session, learn how targeted, personalized communications build more profitable customer relationships.

Speaker:

Rob Solomon

Ascent360

Rob Solomon

Ascent360

Rob Solomon has worked both in and for the outdoor industry for over 15 years. Currently, he helps outdoor retailers realize the full potential of their customer relationships by combining his expertise in marketing communications with software-based technology solutions. A Coloradan now residing in Taos, NM, Rob enjoys hiking, paddleboarding, biking, and sliding down mountains.

Accelerating Impact: Transparent Supply Chains with Merino Wool

Date(s) & Time(s):

June 9, 2023: 8:00 – 8:45 AM

Location:

Room 107

Session Description:

The responsible use and sourcing of wool – nature’s ultimate performance fiber – is one way a company can bolster its sustainability strategy. In this session, we’ll discuss the benefits of Merino wool as a solution to accelerate impact, and the importance of supply chain transparency.

Speaker:

Monica Ebert

The Woolmark Company

Monica Ebert

The Woolmark Company

Monica Ebert is a Business Development Manager for The Woolmark Company, a subsidiary of the Australian Wool Innovation. In her current role, she leads North American business development for sports and performance categories. Monica has a particular passion for ensuring sustainable outcomes by helping brands source certified fibers and understand the environmental impacts of the wool supply chain.

“We Get Website Traffic, But Shoppers Aren’t Buying:” How to Use Heatmaps to Identify Web Conversion Pain Points

Date(s) & Time(s):

June 9, 2023: 9:00 – 9:45 AM

Location:

Room 107

Session Description:

This session will provide an essential guide for online retailers struggling to convert website traffic into sales. Learn about Conversion Rate Optimization (CRO), how it relates to your customers’ buying process, and how heatmap technology can help you identify conversion pain points. We’ll also discuss CRO metrics, such as scroll depth, click maps, and session recordings. Online retailers will learn tips to help optimize their online store and drive sales

Speaker:

Emily Long

WTM Digital

Kyle Steffish

WTM Digital

How to Accept Sales from Brand Websites

Date(s) & Time(s):

June 9, 2023: 9:00 – 9:45 AM

Location:

Room 109

Session Description:

Shoppers are often directed to brands’ websites when searching for products online. In this session, you’ll learn how online “window” shoppers can become in-store customers by utilizing your real-time inventory, and offering ROPIS- and BOPIS-purchasing options.

Speaker:

Tom Whelan

Locally

Inclusion, Innovation, and Accessibility for Brands and Retailers

Date(s) & Time(s):

June 9, 2023: 11:00 – 11:45 AM

Location:

Room 107

Session Description:

Join the Adaptive Adventures team to discuss how brands and retailers can appeal to the 1 in 4 adults in the US with a disability. Appeal to these customers with store layout considerations, inclusion marketing, adaptive outdoor recreation awareness, and more.

Speaker:

Chelsea Elder

Adaptive Adventures

Chris Werhane

Adaptive Adventures

Chris Wiegand

Adaptive Adventures

Craig DeMartino

Adaptive Adventures

Chelsea Elder

Adaptive Adventures

Chelsea Elder has been the Executive Director of Adaptive Adventures since 2014. She is the daughter and caregiver of a disabled Vietnam veteran. She has been a whitewater kayaking, paddleboarding, rock climbing and dragon boat racing instructor; DAV National Convention guest speaker; and DAV Auxillary Member and VFW Post 1 inaugural Veteran Leadership cohort member. Chelsea has managed, written, implemented, and executed the VA Adaptive Sport Grant for 8 years, and serves on advisory committees for Fox31’s Serving Those Who Serve, Colorado Tourism’s Inclusivity In Travel and Destination Stewardship, the Denver Commission For People with Disabilities, and REI’s Inclusion Marketing.

Chris Werhane

Adaptive Adventures

Chris Werhane has been the Adaptive Sports Lead at Adaptive Adventures since 2011. Some of his leadership experience includes being a PSIA instructor; VA National Event committee member; PSIA RM Division Member School Management committee member; former ED of Challenge New Mexico (20 years); On-Mountain Safety Director at the VA’s National Disabled Veterans Winter Sports Clinic (15+ years). He is certified in NOLS Risk Management, and is the current sports lead for the cycling venue at the VA’s National TEE Tournament.

Chris Wiegand

Adaptive Adventures

Chris Wiegand has been the National Paddlesports and Cycling Manager at Adaptive Adventures since 2014. He is a former competitive long-distance runner, adventure racer, and triathlete. His coaching accomplishments include being an International and Olympic athlete and coach for 25+ years (Olympic Development Coach of the Year 2005); a Chinese Olympic Dragonboat Coach; a Canada, U.S., German and Iran Olympic Whitewater Coach; and a Positive Coaching Alliance National Double-Goal Coach.

Craig DeMartino

daptive Adventures

Craig DeMartino has been the National Climbing Manager at Adaptive Adventures since 2015. He has climbed for 30+ years, and has spent 20 years as an amputee climber. Craig is AMGA- certified, and is a writer for Climbing Magazine. Some of his accolades include: Paraclimbing World Championships, 3rd Place, in 2012 and 2014; two-time National Paraclimbing Champion; first amputee to climb El Capitan in Yosemite in under 24 hours; first amputee to climb The Nose in El Cap; leader of the first all-disabled ascent of El Cap via the Zodiac route, which was showcased in the documentary “Gimp Monkeys.”

Get Outside Tour Presents: Built to Move

Date(s) & Time(s):

June 9, 2023: 12:00 – 12:45 PM
June 10, 2023: 1:30 – 2:15 PM

Location:

Room 107

Session Description:

Join NYT Best-Selling authors Dr. Kelly and Juliet Starrett for a talk about their latest book, Built to Move, and the essential physical habits that underpin a high-performance life and a durable body built for fun. For the last two decades, they have worked with the world’s best athletes – from Premier Football to the NFL, Olympic Champions to Crossfit Games champions – and have now distilled key practices and behaviors into simple skills that busy, active people can attain.

Come test yourself against these vital signs of physical capacity and well-being!

Speaker:

BGS Education Schedule - Kelly Juliet Starrett 1 scaled e1686178390156

Kelly and Juliet Starrett

Locally

BGS Education Schedule - imgpsh fullsize anim 2 2

Kelly and Juliet Starrett

Locally

COMING SOON

Trending Shopping Behavior: Why More Shoppers than Ever are Browsing Online and Buying In-Store

Date(s) & Time(s):

June 9, 2023: 12:00 – 12:45 PM

Location:

Room 109

Session Description:

More and more, shoppers are turning to the internet for product research and to make purchasing decisions, but ultimately choose to make their final purchase at a nearby store. In this session, we’ll discuss why shoppers are choosing this path to purchase, what it means for brick-and-mortar retailers, and how you can take advantage of the rising trend.

Speaker:

Sean Hipp

Locally

Careers in the Outdoor Industry

Date(s) & Time(s):

June 10, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

What career opportunities exist in the Outdoor Industry, and how can people obtain various outdoor-related jobs? How can folks entering the industry – whether from a different line of work, from the military, or from school – market and communicate their relevant skills and experience? In this discussion, panelists from the public, private, and nonprofit outdoors sectors will share their career paths and the insights they’ve gained along the way.

Speaker:

Conor Hall

Senior Advisor to Governor

Kelly Needham

Sr. Director of Talent Acquisition

Kelly Mazanti-Nelson

Co-Founder and CEO of Buttnski

Mark Gasta

Faculty Member

Natalie Ooi

Teaching Associate Professor

Conor Hall

Senior Advisor to Governor

Conor hails from the mountains of Southwest Colorado. During his career, he has served as a Senior Advisor to Governor John Hickenlooper and Mayor Michael Bloomberg, and has helped create billions of dollars in public funding for conservation, climate action, and more equitable access to nature during his time with the Trust for Public Land. In early 2022, he was appointed by Governor Polis to lead the Colorado Outdoor Recreation Industry Office. He is an avid outdoorsperson, and proudly serves on the nonprofit boards of Better Together Denver, Stand for Courage, and the Colorado Outdoor Equity Fund.

Kelly Needham

Sr. Director of Talent Acquisition

Kelly Needham is the Sr. Director of Talent Acquisition for VF Corporation, a Fortune 500 company that owns a portfolio of iconic outdoor, activity-based, and workwear brands including Vans, The North Face, Timberland, Dickies, Smartwool, Altra Running, and Supreme. Kelly has worked in Talent Acquisition for 20 years, and enjoys connecting people with career opportunities that can help them grow. She has focused her career around her passion for the outdoors through her roles at VF, Vail Resorts, and Sports Authority. Kelly loves biking, cross-country skiing, camping, and hiking with her family.

Kelly Mazanti-Nelson

Co-Founder and CEO of Buttnski

Kelly Mazanti-Nelson is the Co-Founder and CEO of Buttnski, an outdoor apparel brand in Breckenridge, CO. She is passionate about building a Colorado-based brand with a localized supply chain when possible, and establishing and growing a year-round workforce in the resort-centric mountain community where she lives, works, and plays. Kelly is a graduate of CU Boulder’s Leeds School of Business, where she completed a dual degree in Marketing and Management.

Mark Gasta

faculty member

Mark Gasta is a faculty member in the Master of Science in the Outdoor Recreation Economy (MORE) at CU Boulder. He teaches future values-driven leaders to conduct business with ethical, environmental, social, and economic initiatives. Mark is passionate about developing leaders with the capacity to build sustainable organizations that create profit for shareholders while protecting the environment and improving the lives of those with whom they interact. Prior to joining academia, Mark was Executive Vice President, Chief People Officer, and Chief Sustainability Officer for Vail Resorts Management Company.

Natalie Ooi

Teaching Associate Professor

Natalie Ooi is a Teaching Associate Professor and leads the Sustainability in the Outdoor Industry Specialization within the Masters of the Environment program at CU Boulder. She is also a faculty member in the online Master of Science in the Outdoor Recreation Economy (ORE) where she leads the Building Resilient Communities through the Outdoor Recreation Economy certificate. She is an educator and researcher who specializes in sustainable tourism and recreation, and her passion lies in partnering with communities to develop their outdoor recreation economy to enhance community resilience, economic vitality, and quality of life.

Nature Meditations: Mindfulness in the Outdoors

Date(s) & Time(s):

June 10, 2023: 1:30 – 2:15 PM
June 11, 2023: 1:30 – 2:15 PM

Location:

Room 109

Session Description:

Join us in discovering the transformative power of Mother Nature!

At this workshop, we’ll teach you how to use the Nature Meditations Deck to create a calming and grounding experience during your outdoor adventures. You’ll learn about the benefits of mindfulness and meditation, and have the opportunity to practice some of the exercises from the deck.

Speaker:

Kenya and Michelle Jackson-Saulters

The Outdoor Journal Tour

Accessing Adventure: Inclusion and Accessibility for People with Disabilities

Date(s) & Time(s):

June 10, 2023: 2:30 PM – 3:15 PM
June 11, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

The Adaptive Adventures team will provide an introduction to adaptive outdoor recreation and its growing industry. We’ll discuss inclusion and accessibility for individuals with physical disabilities and their families, including outdoor gear and equipment options, and sports offerings.

Speaker:

Chelsea Elder

Adaptive Adventures

Chris Werhane

Adaptive Adventures

Chris Wiegand

Adaptive Adventures

Craig DeMartino

Adaptive Adventures

Saving Wildlife with Denver Zoo

Date(s) & Time(s):

June 10, 2023: 2:30 – 3:15 PM
June 11, 2023: 12:30 – 1:15 PM

Location:

Room 109

Session Description:

Helping save Colorado wildlife is simple and easy for anyone at any age or at any adventure-level. Learn what you can do on the hiking trail, in your backyard, or even at the grocery store to save wild animals and wild places.

Speaker:

Marie Revenew

Denver Zoo

Marie Revenew

Denver Zoo

Marie Revenew is the Senior Vice President of External Relations for the Denver Zoo, where she leads government advocacy efforts, community outreach, marketing, branding, public relations and social media initiatives. She helps drive their mission of Inspiring Communities to Save Wildlife for Future Generations by engaging wildlife lovers of all ages through storytelling. Marie graduated from Marquette University and the Harrington Institute of Design, served on non-profit boards, and won numerous marketing awards. Marie enjoys an active Colorado lifestyle and loves being surrounded by the beautiful Rockies.

Intersectional VanLife: Vehicles Bridging the Gap to the Healing Power of the Outdoors

Date(s) & Time(s):

June 10, 2023: 3:30 – 4:15 PM
June 11, 2023: 10:30 – 11:15 AM

Location:

Room 107

Session Description:

In a conversation led by Danica Carey, Noami Grevemberg will share their journey of living the VanLife, cultivating community, and finding joy again in nature. Learn about their childhood in coastal Trinidad, their disconnection – and then reconnection – to the outdoors in the US, and how their van became a vehicle – literally and figuratively – for transformational healing. Her community-built resource, Diversify VanLife, continues to guide women/BIPOC folks on their adventures in road travel and in the outdoors.

Speaker:

Danica Carey

Director of Marketing Operations

Noami Grevemberg

author of Living the Vanlife

Danica Carey

Director of Marketing Operations

Danica (she/her) is the Director of Marketing Operations at Seirus Innovation, a family-run company that manufactures head-to-toe cold-weather protection. In this role, she has helped Seirus develop and launch products that bring technical gear to outdoor enthusiasts. Danica’s love of the outdoors began in childhood, as did her enthusiasm for all sports; she graduated from the University of Nebraska with a degree in Marketing, where she thrived in her collegiate soccer career. When she’s not working indoors, Danica enjoys ranching, skiing, part-time van-life-ing, exploring new spaces, and playing soccer.

Noami Grevemberg

Author of Living the Vanlife

Noami Grevemberg (she/her, they/them) is the author of Living the Vanlife: On the Road Toward Sustainability, Community, and Joy, and is the founder of Diversify VanLife. Fueled by her childhood poetry recitations, Noami continues to use storytelling to break down barriers and foster intentional inclusivity in the outdoors. They are a remote entrepreneur, self-taught photographer, passionate outdoorist, and accidental minimalist that finds solace and inspiration in nature. Noami may be found traveling America’s backroads with their pup, or in their tiny van-kitchen, cooking fiery dishes inspired by their Afro-Indo-Caribbean roots.

Why Collaboration is Crucial to an Evolving Outdoors

Date(s) & Time(s):

June 9, 2023: 10:00 – 10:45 AM

Location:

Collaboration Station, Booth #516

Session Description:

The Recreate Responsibly movement was born out of a sense of urgency to communicate safety and sustainability messaging during the height of the pandemic. Since its inception, Recreate Responsibly has convened thousands of land managers, non-profits, and businesses to synthesize and share solutions to challenges facing outdoor spaces. Learn how your brand or business can join the discourse on the intentional evolution of outdoor recreation culture – one that seeks to build an inclusive outdoors while fostering a community of care for the places in which we play. We’ll discuss why collaboration is crucial for our changing outdoor world, showcase pathways for partnership, and brainstorm opportunities for future partnerships in this arena.

Speakers:

Eugenie Bostrom

Embracing the Bear Consulting

Danica Carey

Seirus

Brandi Horton

Rails to Trails Conservancy

Kenji Haroutunian

Eugenie Bostrom

Embracing the Bear Consulting

As the Founder of Embracing the Bear Consulting, Eugenie Bostrom leads the Recreate Responsibly Coalition & Campaign. She has 20 years of experience working with Federal Land Management agencies, and with managing coalitions, advocacy efforts, and large-scale partnerships. Eugenie is a poet, author, and advocate for all things natural and healing.

Danica Carey

Seirus

At family-run Seirus Innovation, Danica Carey is passionate about communicating the benefits of the outdoors. Her lifetime in the outdoor industry has been mirrored by passion for traditional sports, including a collegiate soccer career. She continues to pursue recreational endeavors personally and professionally.

Brandi Horton

Rails to Trails Conservancy

Brandi Horton serves as Rails-to-Trails Conservancy’s Vice President of Communications. She partners with nonprofit organizations and government agencies to engage audiences in support of ambitious goals around community development, equity and inclusion, and quality of life. She is a communications strategist with comprehensive public relations and integrated marketing experience which she leverages to advance nonprofit advocacy agendas. Brandi lives in Arlington, VA with her family, where she frequents the Four Mile Run and Washington & Old Dominion trails en route to work, the playground, and Little League games.

Kenji Haroutunian

Kenji Haroutunian is an award-winning leader in trade events & outdoor recreation, and has facilitated market engagement for thousands of businesses. He currently directs the Big Gear Show, Outdoor Media Summit, & Climb Smart, while serving on the boards of Access Fund and California Outdoor Recreation Partnership.

Fossil Fuels: Fabricating a Human Health Crisis

Date(s) & Time(s): June 11, 2023: 12:30 – 1:15 PM Location: Room 107 Session Description: Over 60% of clothing is made by using fossil fuels; that clothing covers the largest organ on your body – your skin. Athlete and environmentalist Sierra Quitiquit will discuss the dangers fossil fuels pose not only to our planet, but to our bodies and our minds.

Speakers:

Sierra Quitiquit

The Woolmark Company

Mother Nature: Your Best Friend

Date(s) & Time(s):

June 10, 2023: 3:30 – 4:15 PM

Location:

Room 109

Session Description:

More and more, people are going outdoors as a means of taking care of their mental health. Hear Nelson’s discovery of and journey with Mother Nature, and how time in nature can help you re-set and heal. (edited)

Speakers:

Nelson Holland

Fat, Black, and Gettin’ It

Sierra Quitiquit

The Woolmark Company

COMING SOON