BGS Education Schedule

Trade Show Education: June 8 & 9
Consumer Show Education: June 10 & 11
Education Sessions are located in the 100 Meeting Rooms Near Registration.

What in the World is ChatGPT? How Outdoor Retailers can Use AI to Scale Marketing Productivity

Date(s) & Time(s):

June 8, 2023: 9:30 – 10:15 AM
June 9, 2023: 10:00 – 10:45 AM

Location:

Room 107

Session Description:

Artificial Intelligence (AI) is an emerging technology that is quickly becoming essential for marketing, content creation, and day-to-day business operations. In this presentation, you’ll learn how to use ChatGPT (an AI tool) to generate content briefs, create compelling ad copy, identify frequently asked questions, and guide copy creation for your product pages. We’ll also share some practical tips for avoiding common AI pitfalls and making the most of ChatGPT’s capabilities.

Speaker:

BGS Education Schedule - Kyle Steffish

Kyle Steffish

WTM Digital

Winning Near-Me Product Searches

Date(s) & Time(s):

June 8, 2023: 9:30 – 10:15 AM
June 9, 2023: 8:00 – 8:45 AM

Location:

Room 109

Session Description:

With rising shipping costs, more consumers than ever before are shopping locally. Shoppers are turning to Google to search for products in their immediate vicinity, with “near-me” searches increasing 90% year-over-year. In this session, you’ll learn how to utilize these searches to increase in-store traffic and build a new customer base.

Speaker:

BGS Education Schedule - Sean Hipp Headshot Sean Hipp e1686172407423

Sean Hipp

Locally

Putting Your Store on the Map: Practical Local SEO Strategies for Brick-and-Mortar Businesses

Date(s) & Time(s):

June 8, 2023: 10:30 – 11:15 AM

Location:

Room 107

Session Description:

This session will provide a comprehensive guide for retailers looking to enhance their online presence through local Search Engine Optimization (SEO) strategies. After defining local SEO and reviewing the current state of search engines, we’ll share practical tips for improving local search visibility using simple onsite and offsite tactics. Attendees will learn how to boost their online visibility and attract more in-store traffic.

Speaker:

BGS Education Schedule - Emily Long

Emily Long

WTM Digital

How To Accept Sales From Brand Websites

Date(s) & Time(s):

June 8, 2023: 10:30 – 11:15 AM
June 9, 2023: 9:00 – 9:45 AM

Location:

Room 109

Session Description:

Shoppers are often directed to brands’ websites when searching for products online. In this session, you’ll learn how online “window” shoppers can become in-store customers by utilizing your real-time inventory, and offering ROPIS- and BOPIS-purchasing options.

Speaker:

BGS Education Schedule - Copy of Tom Whelan 1 1

Tom Whelan

Locally

Move Beyond “Checking the Box”: 5 Secrets to Help your Brand Win with Sustainability

Date(s) & Time(s):

June 8, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

With today’s conscientious consumers, outdoor brands can no longer showcase their products as simply “sustainable.” Oftentimes, companies become mired in the process of effectively marketing their sustainability efforts, either by overcomplicating their messaging, or doing minimal work. In this session, you’ll learn how sustainable goods and practices can benefit your brand, and how to effectively communicate this to your audiences. We’ll challenge the notion of limited actions – such as releasing a single “green” product – and focus on holistic integration and collective impact. Join us to unlock the true potential of your brand’s sustainability practices!

Speaker:

BGS Education Schedule - Joel Hartter

Joel Hartter

University of Colorado
BGS Education Schedule - Robb Shurr 2

Robb Shurr

Walden Hyde

Mindfulness in the Outdoor Industry: Nurturing Wellbeing for Greater Success

Date(s) & Time(s):

June 8, 2023: 11:30 AM – 12:15 PM
June 9, 2023: 11:00 – 11:45 AM

Location:

Room 109

Session Description:

The outdoor industry is a demanding and dynamic field, where leaders often find themselves facing high-pressure situations, long hours, and unexpected challenges. The practice of mindfulness helps us to remain centered, focused, and productive during such challenging times. In this workshop, we’ll discuss the cultivation of mindfulness through meditation, breathing techniques, and other practical exercises. We’ll also examine the science behind mindfulness and its impact on well-being, productivity, and overall success.

Speaker:

BGS Education Schedule - Kenya Michelle Jackson Saulters Outdoors

Kenya and Michelle Jackson-Saulters

The Outdoor Journal Tour

How Click-and-Collect Can Help Your Business Thrive

Date(s) & Time(s):

June 8, 2023: 12:30-1:15 PM

Location:

Room 107

Session Description:

Click-and-Collect software has become a popular e-commerce tool that helps consumers shop with ease and businesses thrive. In this session, we’ll discuss how retailers can better manage customer online orders and the in-store pickup process.

Speaker:

BGS Education Schedule - Copy of Tom Whelan 1 1

Tom Whelan

Locally

A Higher Gear: Proven Strategies to Build More Profitable Customer Relationships

Date(s) & Time(s):

June 8, 2023: 12:30 – 1:15 PM

Location:

Room 109

Session Description:

On average, a loyal customer is worth 10x as much as their first purchase. In this session, learn how targeted, personalized communications build more profitable customer relationships.

Speaker:

BGS Education Schedule - Rob Solomon

Rob Solomon

Ascent360

Accelerating Impact: Transparent Supply Chains with Merino Wool

Date(s) & Time(s):

June 9, 2023: 8:00 – 8:45 AM

Location:

Room 107

Session Description:

The responsible use and sourcing of wool – nature’s ultimate performance fiber – is one way a company can bolster its sustainability strategy. In this session, we’ll discuss the benefits of Merino wool as a solution to accelerate impact, and the importance of supply chain transparency.

Speaker:

BGS Education Schedule - Monica Ebert

Monica Ebert

The Woolmark Company

“We Get Website Traffic, But Shoppers Aren’t Buying:” How to Use Heatmaps to Identify Web Conversion Pain Points

Date(s) & Time(s):

June 9, 2023: 9:00 – 9:45 AM

Location:

Room 107

Session Description:

This session will provide an essential guide for online retailers struggling to convert website traffic into sales. Learn about Conversion Rate Optimization (CRO), how it relates to your customers’ buying process, and how heatmap technology can help you identify conversion pain points. We’ll also discuss CRO metrics, such as scroll depth, click maps, and session recordings. Online retailers will learn tips to help optimize their online store and drive sales

Speaker:

BGS Education Schedule - Emily Long

Emily Long

WTM Digital
BGS Education Schedule - Kyle Steffish

Kyle Steffish

WTM Digital

How to Accept Sales from Brand Websites

Date(s) & Time(s):

June 9, 2023: 9:00 – 9:45 AM

Location:

Room 109

Session Description:

Shoppers are often directed to brands’ websites when searching for products online. In this session, you’ll learn how online “window” shoppers can become in-store customers by utilizing your real-time inventory, and offering ROPIS- and BOPIS-purchasing options.

Speaker:

BGS Education Schedule - Copy of Tom Whelan 1 1

Tom Whelan

Locally

Inclusion, Innovation, and Accessibility for Brands and Retailers

Date(s) & Time(s):

June 9, 2023: 11:00 – 11:45 AM

Location:

Room 107

Session Description:

Join the Adaptive Adventures team to discuss how brands and retailers can appeal to the 1 in 4 adults in the US with a disability. Appeal to these customers with store layout considerations, inclusion marketing, adaptive outdoor recreation awareness, and more.

Speaker:

BGS Education Schedule - Copy of Chelsea Elder

Chelsea Elder

Adaptive Adventures
BGS Education Schedule - Copy of Chris Werhane

Chris Werhane

Adaptive Adventures
BGS Education Schedule - Copy of Chris Wiegand

Chris Wiegand

Adaptive Adventures
BGS Education Schedule - Copy of Craig DeMartino

Craig DeMartino

Adaptive Adventures

Get Outside Tour Presents: Built to Move

Date(s) & Time(s):

June 9, 2023: 12:00 – 12:45 PM
June 10, 2023: 1:30 – 2:15 PM

Location:

Room 107

Session Description:

Join NYT Best-Selling authors Dr. Kelly and Juliet Starrett for a talk about their latest book, Built to Move, and the essential physical habits that underpin a high-performance life and a durable body built for fun. For the last two decades, they have worked with the world’s best athletes – from Premier Football to the NFL, Olympic Champions to Crossfit Games champions – and have now distilled key practices and behaviors into simple skills that busy, active people can attain.

Come test yourself against these vital signs of physical capacity and well-being!

Speaker:

BGS Education Schedule - Kelly Juliet Starrett 1 scaled e1686178390156

Kelly and Juliet Starrett

Locally

Careers in the Outdoor Industry

Date(s) & Time(s):

June 10, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

What career opportunities exist in the Outdoor Industry, and how can people obtain various outdoor-related jobs? How can folks entering the industry – whether from a different line of work, from the military, or from school – market and communicate their relevant skills and experience? In this discussion, panelists from the public, private, and nonprofit outdoors sectors will share their career paths and the insights they’ve gained along the way.

Speaker:

BGS Education Schedule - conor hall 1

Conor Hall

Senior Advisor to Governor
BGS Education Schedule - Kelly Needham

Kelly Needham

Sr. Director of Talent Acquisition
BGS Education Schedule - Kelly Mazanti

Kelly Mazanti-Nelson

Co-Founder and CEO of Buttnski
BGS Education Schedule - Mark Gasta

Mark Gasta

Faculty Member
BGS Education Schedule - Natalie Ooi

Natalie Ooi

Teaching Associate Professor

Nature Meditations: Mindfulness in the Outdoors

Date(s) & Time(s):

June 10, 2023: 1:30 – 2:15 PM
June 11, 2023: 1:30 – 2:15 PM

Location:

Room 109

Session Description:

Join us in discovering the transformative power of Mother Nature!

At this workshop, we’ll teach you how to use the Nature Meditations Deck to create a calming and grounding experience during your outdoor adventures. You’ll learn about the benefits of mindfulness and meditation, and have the opportunity to practice some of the exercises from the deck.

Speaker:

BGS Education Schedule - Kenya Michelle Jackson Saulters Outdoors

Kenya and Michelle Jackson-Saulters

The Outdoor Journal Tour

Accessing Adventure: Inclusion and Accessibility for People with Disabilities

Date(s) & Time(s):

June 10, 2023: 2:30 PM – 3:15 PM
June 11, 2023: 11:30 AM – 12:15 PM

Location:

Room 107

Session Description:

The Adaptive Adventures team will provide an introduction to adaptive outdoor recreation and its growing industry. We’ll discuss inclusion and accessibility for individuals with physical disabilities and their families, including outdoor gear and equipment options, and sports offerings.

Speaker:

BGS Education Schedule - Copy of Chelsea Elder

Chelsea Elder

Adaptive Adventures
BGS Education Schedule - Copy of Chris Werhane

Chris Werhane

Adaptive Adventures
BGS Education Schedule - Copy of Chris Wiegand

Chris Wiegand

Adaptive Adventures
BGS Education Schedule - Copy of Craig DeMartino

Craig DeMartino

Adaptive Adventures

Saving Wildlife with Denver Zoo

Date(s) & Time(s):

June 10, 2023: 2:30 – 3:15 PM
June 11, 2023: 12:30 – 1:15 PM

Location:

Room 109

Session Description:

Helping save Colorado wildlife is simple and easy for anyone at any age or at any adventure-level. Learn what you can do on the hiking trail, in your backyard, or even at the grocery store to save wild animals and wild places.

Speaker:

BGS Education Schedule - Marie Revenew

Marie Revenew

Denver Zoo

Intersectional VanLife: Vehicles Bridging the Gap to the Healing Power of the Outdoors

Date(s) & Time(s):

June 10, 2023: 3:30 – 4:15 PM
June 11, 2023: 10:30 – 11:15 AM

Location:

Room 107

Session Description:

In a conversation led by Danica Carey, Noami Grevemberg will share their journey of living the VanLife, cultivating community, and finding joy again in nature. Learn about their childhood in coastal Trinidad, their disconnection – and then reconnection – to the outdoors in the US, and how their van became a vehicle – literally and figuratively – for transformational healing. Her community-built resource, Diversify VanLife, continues to guide women/BIPOC folks on their adventures in road travel and in the outdoors.

Speaker:

BGS Education Schedule - Danica Carey

Danica Carey

Director of Marketing Operations
BGS Education Schedule - Noami Grevemberg

Noami Grevemberg

author of Living the Vanlife

Why Collaboration is Crucial to an Evolving Outdoors

Date(s) & Time(s):

June 9, 2023: 10:00 – 10:45 AM

Location:

Collaboration Station, Booth #516

Session Description:

The Recreate Responsibly movement was born out of a sense of urgency to communicate safety and sustainability messaging during the height of the pandemic. Since its inception, Recreate Responsibly has convened thousands of land managers, non-profits, and businesses to synthesize and share solutions to challenges facing outdoor spaces. Learn how your brand or business can join the discourse on the intentional evolution of outdoor recreation culture – one that seeks to build an inclusive outdoors while fostering a community of care for the places in which we play. We’ll discuss why collaboration is crucial for our changing outdoor world, showcase pathways for partnership, and brainstorm opportunities for future partnerships in this arena.

Speakers:

BGS Education Schedule - Eugenie

Eugenie Bostrom

Embracing the Bear Consulting

BGS Education Schedule - Danica Carey 1

Danica Carey

Seirus

BGS Education Schedule - Brandi Horton

Brandi Horton

Rails to Trails Conservancy

BGS Education Schedule - Kenji Haroutunian e1686174093902

Kenji Haroutunian

Kenji Haroutunian

Fossil Fuels: Fabricating a Human Health Crisis

Date(s) & Time(s): June 11, 2023: 12:30 – 1:15 PM Location: Room 107 Session Description: Over 60% of clothing is made by using fossil fuels; that clothing covers the largest organ on your body – your skin. Athlete and environmentalist Sierra Quitiquit will discuss the dangers fossil fuels pose not only to our planet, but to our bodies and our minds.

Speakers:

BGS Education Schedule - Sierra

Sierra Quitiquit

The Woolmark Company

Mother Nature: Your Best Friend

Date(s) & Time(s):

June 10, 2023: 3:30 – 4:15 PM

Location:

Room 109

Session Description:

More and more, people are going outdoors as a means of taking care of their mental health. Hear Nelson’s discovery of and journey with Mother Nature, and how time in nature can help you re-set and heal. (edited)

Speakers:

BGS Education Schedule - NelsonHolland

Nelson Holland

Fat, Black, and Gettin’ It