The Greatest Show on Earth

Come to Park City, Test Outdoor Gear for Three Days, Get Paid



Let's get real. We know you're tired of Zoom calls and virtual line presentations. And just like your customers aren't buying high-end road bikes or fishing kayaks on Amazon, your vendors can't expect you to spend valuable open-to-buy on something you've never seen before.

You need a place to test new products and discover new brands. You want to get out of the shop and go somewhere that inspires and refreshes you. But attending a mass gathering like a tradeshow – in a world with COVID, cooped up indoors with 30,000 people you don’t know – is definitely not on your bucket list.

We’ve built a show just for you. We are moving to Park City, one of the most authentic mountain proving grounds in the world. We will deliver a dynamic multi-category event designed for retailers, by retailers. We’ll be outside, with just our core community and all the brands that matter, large and small. 

And, we’ll even pay you to attend. It doesn’t get much better than that!

it'll be here before you know it...

August 3-5, 2021

Why attend The Big Gear Show?

See all of your brands in one place. We welcome equipment, hardgoods, accessories, and a limited assortment of technical footwear and apparel which we consider “gear that you wear.” The Big Gear Show is an invitation-only event, limited to only 500 retailers. If you'd like to request an invitation, drop us a line.
DVR - Courtesy of Billy Michels

It's in Park City

Park City is a summertime paradise and full of outdoor adventure. Meet new business partners and advance relationships in person. Bring the family, unwind, and recharge.


Test Gear All Day

Paddle, hike, ride bikes, and test gear all day. Learn about new categories, brands and tech tools. There is no better format to test products and discover new brands. 

Hike - Courtesy of Billy Michels

We Pay You to Attend

That’s because we know that traveling is expensive, especially the time spent away from the shop. So for all invited retailers, we’ll cover some of your travel expenses to get here. 


Frequently Asked Questions

The Big Gear Show features equipment, hardgoods, accessories, and a limited assortment of technical footwear and apparel which we consider “gear that you wear.” The primary categories are paddling, cycling, climbing, and camping. Overall, we focus on gear that gets people outside.

We are the outdoor industry, so we’ll be outside – testing products in the environments they were designed for. Brands will be in tents. Boat companies on the water. Bike companies near the lifts, roads, trails, and paths. Outdoor companies in between. The event will itself be a demo – thus, you can see product on display, go take it for a paddle, ride or hike, and then come back to the booth to plan your buy. The show lasts three days, so you can take your time and make the right calls on the right gear.

Brands will be invited to attend based on feedback from our retailers. Special emphasis will be placed on new, up-and-coming brands with innovative, high-quality products. We want to be the place for you to discover the innovators, disrupters, and upstart brands – but we’ll also feature the larger brands you know, love, and rely on. We’re limiting the number of brands to 250 because success for us is about quality, not quantity. Our goal is to maximize brand/retailer engagement and minimize distractions. Once you accept your invitation, you will become a part of that brand selection process. 

The main event grounds will be located outside at Deer Valley Resort. Paddlesports booths will extend along the shoreline of six acres of pristine, mountain-fed ponds. Outdoor and bike companies will have immediate access to the Silver Lake Express lift, which will carry riders and hikers off to mountain trails. For road-related products, cyclists will roll directly onto excellent Park City roads and bike paths. The site is surrounded by high-quality condos, hotel rooms, and foodservice options. Our social events will take place five minutes away in downtown Park City.

Park City is only a 40 minute ride from the Salt Lake City Airport. No need to rent a car. Grab an Uber and come on up the mountain. There are free electric shuttle buses that run up and down Park City and to Deer Valley Resort. Once you accept your invitation to attend the event, we will share with you room block info. Most retailers will be housed downtown near the restaurants and nightlife – and only a five minute shuttle to the event site. 

The show is free for invited retailers. That includes hotel lodging and three days of water and lift tickets. Plus, we’ll have swag, a buyer’s lounge, and entertainment available for buyers. 

I want to go! How do I get an invite?

Even though we have limited availability, we’d love to hear from you. E-mail us to request an invitation or to be added to our waiting list