We Can't Wait to See You

4:00 – 8:00 pm – Retailer Registration
Guest Service Tent at Show Entrance

6:00 – 9:00 pm – Night Zero Retailer Happy Hour
High West Saloon, 703 Park Ave, Park City, UT 84060
Open to All Retailers. Let’s reconnect for the first time since COVID. Come One, Come All!

SHOW HOURS

9:00 – 5:00 pm – Exhibition Area Open 
11:00 – 5:00 pm – On-Water and On-Mountain Demos Open

RETAILER EDUCATION

7:30 – 8:20 am – Connecting with your Local Market – Showing your Stock Online in Local Searches
Facilitator: Teddy Schiavoni, VP, Locally 
Location: Trailhead Tent
Topic: Now more than ever is an important time to connect with your local market. Shoppers are demanding quick search, order and pick up options. In this seminar, we explore why now is the best time to use platforms available to you to take the work of out listing your inventory online. By partnering with free platforms, you can expand your market reach and push search engines to drive SEO optimization. This webinar will point out the key factors that will help your local shoppers find you during this digital age.

7:30 – 8:20 am – Inclusion Panel – Taking Action
Faciliators: Tiffany Smith, Camber Outdoors, Nicole Browning, REI, Cody Kaemmerlen American Alpine Club
Location: Basecamp Tent
Topic: The industry has a massive opportunity to level-up and engage millions more in active and healthy outdoor recreation activities. How do we move from talk to action, though? Learn from individuals and companies taking meaningful action and integrate efforts into your business now. From hiring to collaborating with brand partners, there are myriad ways even the smallest shop can become healthier and more inclusive through decisive actions, shared during this compelling panel presentation.

8:30 – 9:20 am – Specialty Outdoor Sell-Through Data and How to Use It
Facilitator: Rich Hill, President, Grassroots Outdoor Alliance  
Location: Basecamp Tent
Topic: Brick and mortar retail shops can’t use data, can they? They can, and should! It drives better intel, increases revenue, improves inventory management, increases turns, and helps create a better customer experience. Learn about how data insights work for specialty retailers and not just the big guys.

8:30 – 9:20 am – Keeping New Cyclists Engaged: How Retailers Can Play a Unique Role in Growing Participation and Diversity in Mountain Biking
Facilitators: Kent McNeil, CEO, IMBA and Steve Matous, President NICA
Location: Trailhead Tent
Topic: Come learn and discuss how NICA & IMBA are working together to put more kids on bikes on more trails close to home, while working to tear down barriers that block diversity.  Your role as a retailer can play a critical role in accelerating this success.  You’ll walk away inspired with a trail map and key resources to help you in your role as a youth mountain biking and trail champion in your community.”

9:30 – 10:20 am – Managing the Unpredictable: Dealing with a Chaotic Paddlesports Supply Chain
Facilitator: Sutton Bacon
Location: Basecamp Tent
Topic: If we’ve learned anything this year (and last year), it’s that the supply chain is complex and has a lot of moving parts. The pandemic revealed all its weaknesses, which are still there. How do you forecast when there’s no real data? We’ll discuss what went right and what went wrong with the supply chain, what the future looks like, and the best ways to manage inventory, customer expectations, and how to keep your shop profitable.

SHOW HOURS

9:00 – 5:00 pm – Exhibition Area Open 
11:00 – 5:00 pm – On-Water and On-Mountain Demos Open

RETAILER EDUCATION

7:30 – 8:20 am – Offering Service Contracts to Bolster Bottom Line and Retain Customers
Facilitator: Frank McMillan, President, Ensure Protect
Location: Trailhead Tent
Topic: This session will delve into why top independent bike dealers from single store operators to multi-location regional powerhouses. their sales associates and service teams are on board with R.I.D.E.S.  What other products can you offer that guarantee customer retention while making 50 points on the sale, and income for repairs and maintenance?  If you don’t offer a plan, find out why you should.  If you offer your own and carry the long-term risk and liability, you’ll want to compare the benefits of moving your program over from a business sense and from a customer value sense.  R.I.D.E.S.  Proof that a better program makes sense.  

7:30 – 8:20 am – The Pain Points of Paddle Shops
Facilitator: Darren Bush, Rutabaga Paddlesports
Panelists: Brian Vincent, Appomattox River Co; Aaron Shaw, Outdoorplay; Todd Frank, Trailhead River Sports
Location: Basecamp Tent
Topic: There are times when gear shops envy jewelry shops, when their entire day’s shipment comes in three small boxes. A jeweler doesn’t have to deal with warehousing, unloading, inspections for freight damage (and dealing with the inevitable freight damage. This panel will discuss the supply chain challenges of the last year, the logistics of shipping (both inbound and outbound), warehousing, e-commerce, stockouts, and dealing with the large, fragile, bulky items that make up a lot of our business. We’ll also share tips and tricks to increase all our margins and improve customer service at the same time.

8:30 – 9:20 am – E-Bikes – Leading the Charge: Finance, Purchase Incentives, and the Future of eBikes
Facilitator: Claudia Wasko, Bosch
Location: Trailhead Tent
Topic: Join Bosch for a presentation on eBike finance, government engagement, and takeaways for new retailers.

8:30 – 9:20 am – The Good Problem of Participation – Converting Participants into Enthusiasts
Facilitator: Sutton Bacon
Panelists: Dave Slover, Alder Creek; Jay Curwen, Nantahala Outdoor Center; Ed McAllister, River Sports Outfitters
Location: Basecamp Tent
Topic: The boom in the demand for paddlesports and outdoor equipment has been an amazing side effect of the pandemic. We have a huge increase in new outdoor enthusiasts, and they’re discovering what we’ve all known for decades: the outdoors is awesome. Now the hard part begins for a specialty retailer. These customers need to discover the outdoors as a culture and a way of life, and that’s our job: to take novices and turn them into enthusiasts. The panel will discuss the barriers to increasing participation, especially with youth. They’re stoked and now is the time to grab their interest and turn them into evangelists for the sport.

9:30 – 10:20 am – E-Commerce 2021: Click and Collect and Understanding Common E-Commerce Pain Points
Facilitator: Stacey Moses, SmartEtailing
Location: Trailhead Tent

9:30 – 10:20 am – Coalition-Building with Like-Minded Shops, Business, and Non-Profit Partners
Facilitator: – Kenji Haroutunian w Josh Baker from The Outfitter, Jonathan Jarosz from Heart Of The Lakes, Tom Connell from Gear Coop, Cody Kammerling from the American Alpine Club
Location: Basecamp Tent
Topic-Learn how shops can drive stronger sales and bring in new customers by partnering with local, regional and national advocacy organizations, from Tribes to LCO’s. Concrete examples of successful collaborative campaigns will be the root of this panel discussion. Connect to customers authentically via powerful partnerships that bring the advocacy and enthusiast communities together.

10:30 – 11:20 am – Maximize your Design Spend with Fixture Lab
Facilitator: Brian Hawkins- Owner Fixture Lab
Location: Trailhead Tent

NETWORKING & APRES SHOW

11:00 – 11:30 am – E-Bike Open Forum with Bosch
Location: NBDA Tent

12:00 – 1:00 pm – Network with NBDA Association Members: Bosch, Ascent 360, Bike Exchange, SmartEtailing, HPS, and more
Location: NBDA Tent

1:00 – 2:00 pm – Industry Roundtable: Added Revenue
Location: Retailer Lounge

2:00 – 3:00 pm – Women in the Bicycle / Outdoor Industry Networking Event
Location: Retailer Lounge

3:00 – 4:00 pm – Industry Roundtable: Using Customer-Centric Data
Location: Retailer Lounge

5:00 – 6:30 pm – Bicycle Retailer Excellence Awards Celebration
Location: Trailhead Tent

5:00 – 6:00 pm – State of the Paddlesports Industry Roundtable / Top-to-Top Meeting, Hosted by Grassroots
Location: The Pavilion in between the ponds at Deer Valley

SHOW HOURS

9:00 – 2:00 pm – Exhibition Area Open
11:00 – 2:00 pm – On-Water and On-Mountain Demos Open

RETAILER EDUCATION

7:30 – 8:20 am – Importance of Specialty Services in the Current Retail Landscape
Facilitators: Greg Robidoux PT, Executive Director of the Serotta International Cycling Institute
Location: Trailhead Tent
Topic: We are living in unprecedented times in the cycling industry. More people than ever have been drawn to cycling for fitness, transportation and recreation. Those new to the sport, returning to it or have never left have been presented with difficult choices with regards to how and where to buy their next bicycle.  Services like bike fitting ground the local bike shop in its community, therefore increasing the value of shopping locally over making a purchase online.  It also gives the consumer a reason to come back to your shop. Independent bike fitters and shop-based fitting programs provide a vital role in the success of the local bike shop in the current retail landscape. Not only can it bring needed additional revenue, but it also improves the overall cycling experience, reduces risk of injury, and builds smarter more educated cyclists. 

8:30 – 9:20 am – Tools for driving Retail e-Com Success
Facilitator: Yoon Kim, Outdoor ECom, Ben Barenholtz, Quivers
Location: Basecamp Tent
Topic: Join this insightful panel to learn specific techniques for driving more business and engage more customers using content and online tools that funnel purchases to specialty shops off the DTC channel .

8:30 – 9:20 am – The Supply Chain Nightmare – and How Bike Shops Can Prosper! 
Facilitator: Jay Townley, Resident Futurist at Human Powered Solutions
Location: Trailhead Tent
Topic: Based on the NBDA U.S. Bicycle Market Overview Report, this seminar will help you understand the vitally important role of the bicycle retailer and how to emerge and prosper post-supply chain nightmare.

9:30 – 10:20 am – Service 2021 – Curating your Customers’ Service Experience
Facilitator: Aaron Stehly, Quality Bicycle Products
Location: Trailhead Tent
Topic: Applicable lessons to increase your service departments performance.

9:30 – 10:20 am – Service 2021 –Leveraging authenticity and expertise in an influencer world – Retail shop ambassadors aka your staff
Facilitator: Nikki Smith, Mountain Hardwear athlete, Mike Massey from Massey’s Professional Outfitters, Backcountry.com Trailbreakers
Location: Basecamp Tent
Topic: Examining changes, challenges and opportunities for retailers and how to become more inclusive in your business. Learn about Inclusive approaches that build more community,  business and relevance in 2021 and beyond to fuel specialty retail success.     

10:30 – 11:20 am – SRAM Seminar- Path to Profitability – “A look back and where we are going”
Facilitator: Micah Van Horn, US Retailer Development Manager, SRAM
Location: Trailhead Tent
Topic: Last year SRAM held a 10 session webinar series in an effort to help retailers improve their business. The topics ranged from growing your community to service department efficiency. This presentation will touch on some of those topics and set the stage for the second session of webinars starting in September.