Verde Brand Communications
Utah Governor Spencer Cox Welcomes The Big Gear Show to Park City, Utah
PARK CITY, UT (February 16, 2021) – The Big Gear Show is proud to host their inaugural event in Park City, Utah with the support of the Utah State Government. The Big Gear Show supports nationwide brands and retailers and welcomes them to Utah, highlighting the state’s commitment to supporting responsible outdoor recreation across all the activities, from climbing to cycling, overlanding to paddlesports.
“We are excited to play host to the Big Gear Show 2021, an event that both celebrates the great outdoor recreation offerings of the state and the spirit of innovation and commerce that drives the modern economy here,” said Spencer Cox, Governor of Utah.
The Big Gear Show was created with the needs of buyers front of mind, with the demo aspect fully integrated into the event. The founders chose Park City for its incredible access to trails, roads and water for paddling, cycling, and gear testing opportunities conveniently located onsite. Park City is an outdoor paradise in the summer, offering legendary outdoor access that the state of Utah is famous for.
“Utah is known as the crossroads of the west and has always been a gathering place for outdoor recreation and the industry. Deer Valley is a perfect place to experience the latest and greatest gear and connect with all the people that make the outdoor industry special. I am excited for some in-person time in the outdoors with all our friends from across the country,” added Pitt Grewe, Director of the Utah Office of Outdoor Recreation.
Park City is an outdoor paradise in the summer and Deer Valley Resort, home of The Big Gear Show, is no exception. It is home to North America’s legendary road and mountain biking, beautiful lakes and rivers, plus pristine hiking trails and vistas. This is a place retailers and brand teams want to go for vacation – which the show directors knew was important in creating an event in a location that everyone could get excited about.
“The outpouring of support for The Big Gear Show ‘21 has been nothing short of amazing,” said Lance Camisasca, Bike Show Director. “To now have such strong words coming from Governor Cox and Pitt Grewe couldn’t be more gratifying and assuring that we are creating something very special for the industries we will host in Park City.”
Additionally, Park City’s affordability, ideal summer weather, familiarity to the cycling industry, and convenience from the Salt Lake City International Airport just 40 minutes away, makes the iconic mountain town an obvious and easy choice for retailers and brands across the country.
To learn more about the show or to request an invitation, please visit thebiggearshow.com.
About The Big Gear Show
The Big Gear Show is America’s first open-air trade show in Park City, UT, created solely to meet the needs of outdoor shops and gear builders. The event is a demo and buying experience built for outdoor, bike, paddling and climbing buyers and makers. The show will feature a curated group of 500 hand-selected retailers and 250 brands across the outdoor and cycling industries. The demo is fully integrated into the event, so buyers get to paddle, ride bikes, and test gear all day. There is simply no better place to discover new brands and products.