Not a normal tradeshow

FOR RETAILERS, BY RETAILERS

You can't purchase the right gear over a computer screen

The world has changed. Your virtual sales tools have worked well with no tradeshows this year. We know that budgets are in flux. And we recognize that shows are probably the first thing to cut. Thankfully, we’re not a conventional tradeshow. Here’s why…

Retailers are telling us they need a place to test new products and discover new brands, or they’ll keep buying the same old stuff. You may not want to travel, but your dealers do – because we all know you can’t purchase the right gear over a computer screen. 

THESE AREN'T NORMAL TIMES...

So who needs a normal tradeshow?

Retailers need a place to test new products. You need a place to roll out 2022’s new product line. But your company probably still has travel moratorium and not a lot of plans for tradeshows next year. We get that, in this new normal, no one wants to go to mass gatherings in big city centers, cooped up indoors with 30,000 people you don’t know. But we have a solution for you. 

We’re moving  to Park City, one of the most authentic mountain proving grounds in the world. We will deliver a dynamic multi-category event designed for retailers, by retailers. We’ll be outside, with just our core community and your top dealers. Lots of social distancing available on the lakes and trails. And by August of next year, we may be the first outdoor industry event to stage.

When

AUGUST 3-5, 2021

Where

PARK CITY / deer valley resort

500

Retailers

250

Brands

1

Incredibly Cool Place

0

Hassles or $750 kegs

WHAT MAKES THE BIG GEAR SHOW UNIQUE?

The Very Best Retailers

Put your brand in front of 500 hand-selected retailers from all around North America. These are the best gear shops in the business. In fact, we even pay for their travel. If your brand receives an invitation to The Big Gear Show, it’s because these retailers want to see you there. 

SUP - Courtesy of Park City Chamber: Bureau
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WHAT MAKES THE BIG GEAR SHOW UNIQUE?

Fully Integrated Demo

Showcase your products in the environment they were designed for. See, try, buy – all in one appointment.  Let retailers use your gear, do some live testimonials on-trail or water, share with their community and staff, and change the way shows deliver value. 

WHAT MAKES THE BIG GEAR SHOW UNIQUE?

We're Actually Affordable

We know that gear makers can’t afford expensive tradeshows. So our prices start at 50% less than other national events. Plus, no unions and expensive mark-ups. Leave your expensive booth behind and let your people and your gear tell your story.

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WHAT MAKES THE BIG GEAR SHOW UNIQUE?

We are Small and Curated

As an invitation-only event, we are small and our brands are highly-curated. That means you won’t get lost in the basement (well, there is no basement, but you get the point). We also respect your intellectual property and shun container dumpers and knock-off artists. 

Don't take it from us...

Here's What Retailers are Saying

MEET THE BIG GEAR SHOW TEAM

Not Our First Rodeo

The Big Gear Show is produced by the most experienced events team in the outdoor industry, with the former show directors of Outdoor Retailer, Interbike, and Paddlesports Retailer. Plus, our media and communications are anchored by Verde. You can count on us to deliver an unforgettable experience in Park City.

BIKE SHOW DIRECTOR

OUTdoor show director

VERDE COMMUNICATIONS

EVERYTHING YOU NEED TO KNOW

Frequently Asked Questions

The Big Gear Show features equipment, hardgoods, accessories, and a limited assortment of technical footwear and apparel which we consider “gear that you wear.” The primary categories are paddling, cycling, climbing, and camping. Overall, we focus on gear that gets people outside.

We are the national show for the outdoor hardgoods industries. Why not go outside and test products in the environments they were designed for? Plus, save some expenses and leave your tradeshow booth at home. Brands can bring their pop-ups or we can provide low-cost, full-service tent rentals. Bottom line – bring your gear and your people, and let them tell your brand and product story.

The show is limited to only 250 exhibitors in order to provide the most impactful engagement between brands and buyers. Invitations to register will be sent to pre-qualified brands. However, we encourage all gear brands to apply, regardless of size, especially if you have something cool and unique. We prioritize innovation and part of our value proposition for retailers is providing a platform for discovery. However, that’s not to say we will have availability. Brands who did not receive an initial invitation will be voted on by the retailers

We have discounted lodging reserved for exhibitors on site at Deer Valley Resort directly adjacent to the event site. We will send registered brands more information on how to sign up and overall event logistics.

The main event grounds will be located outside at Deer Valley Resort. Paddlesports booths will extend along the shoreline of six acres of pristine, mountain-fed ponds. Outdoor and bike companies will have immediate access to the Silver Lake Express lift, which will carry riders and hikers off to mountain trails. For road-related products, cyclists will roll directly onto excellent Park City roads and bike paths. The site is surrounded by high-quality condos, hotel rooms, and foodservice options. Our social events will take place five minutes away in downtown Park City.

The show services will be arranged through us. No unions, dolly fees, or elevator monitors. We will provide forklifts, electrical, tent rentals, tables and chairs, and other items. These will require some fees but without the normal mark-up you’re accustomed to with the big national decorators. We will also offer services for exhibitors wishing to send crates in advance with our partners at Modern Expo.

Not this year. For the health and safety of all attendees, we feel like it’s best to keep the show limited to familiar faces. However, we do have a plan for digital consumer exposure and engagement that we will be rolling out later this year.

As a small, invitational, and completely outdoors event, the likelihood of cancellation is low. We’re outdoors people and we know how to manage outdoor events. We will use our best efforts to host the show. However, if we feel it’s unsafe, we will provide a full refund. 

BECOME A FOUNDING BRAND

Register now, save 20%

The Big Gear Show is already less than 50% of the cost of traditional national tradeshows. But as a special first-year incentive, all brands that have received an invitation and register by December 1st will be considered a Founding Brand. Founding Brands receive a 20% discount on booth space, priority placement (including on-water booths),  access into our very best room block, and enhanced status at the event and access to our online retailer community.

0-499 sf

$ 15.20 psf

($19.00 psf after December 1)

500 - 1,119 sf

$ 13.60 psf

($17.00 psf after December 1)

1,200+ sf

$ 12.80 psf

($16.00 psf after December 1)

I want to go! How do I get an invite?

If you’re an innovative hardgoods brand with a story to tell, we want to hear from you. We have limited availability for next summer, but e-mail us here to request an invitation.